What do we say to artificial flavours? Monosodium gluta-no thanks-mate! 

This is where it all began. We’ve been in the field for 20 years and only work with responsible farmers we know and trust. We take 100% grass-fed British beef and cure it with salt, herbs, spices and, well, that’s it!

With only 10% fat, compared to the 50% fat content of pork salamis, it’s a lean snack that the whole family can enjoy.

Pop one in your bag for a post-gym pick-me-up, or swap your afternoon biscuit for a PRIME bar instead. Dunk it in your tea if you like, we won’t judge!

British Grass Fed Beef, Salt, Mustard, Coriander, Black Pepper, Garlic, Cardamom, Cinnamon, Preservative (sodium nitrite)

• High-protein
• Low carb (0.1g per pack)
• Zero sugar
• Great for Keto and Paleo diets

• Pre/post workout
• On the go
• Between meals